While setting up your brand, one of the most important things you need to focus on, is to make sure it reaches the right audience, and provides the best results.
Types of Google Ads available in Google Adwords. Google Ads guide & Tutorial.
That’s where the best online advertising platform comes in: Google Ads (formerly Google Adwords)
Launched on October 23rd, 2000, Google Ads has grown on an exponential rate over the last few years and has become Google’s main source of revenue.
Google Ads provides services that fall under the category of PPC (Pay-Per-Click)
Google ads provides an online advertising platform developed by Google, with which advertisers can pay to display advertisements, service offerings, video content, and generate mobile application installs.
Some of the major advantages of Google Ads are:
1) It increases visibility to high quality audience
2) It improves brand awareness
3) Retargeting website users
4) Helps with SEO
5) Provides increased knowledge to work with
6) Helps measure your performance
7) Provides great flexibility
Google has a number of different formats to offer as well.
  1. Text Ads: These ads only have text. They’re usually found on Google’s SERP
2. Responsive display Ads: These ads adjust their size, appearance and format depending on the space available. They can be text or image ads.
3. Image Ads: These ads use static or interactive images. They can also be of gif and flash format
4. Add promotion Ads: These ads are used to drive app downloads and engagement
5. Video Ads: These ads can be run stand-alone or inserted into other streaming video content
6. Product shopping Ads: These ads shows product details like: title, price, store name and so on
7. Showcase shopping Ads: These ads have an image and a description that expand when clicked, providing information about other products and store information
8. Call only Ads: These ads enable users to connect with your business directly using the phone number provided

Google shows advertisements in two ways:

1. In the search network
2. In the display network
1 — Search Network:
These are a group of websites and apps where your ads can appear. Your ad shows on top or bottom of search results when someone searches with terms related to one of your keywords
The search network involves Google search sites and Google search partners
Google search sites: These ads appear below or above the search results on Google Search. They can be shown in Google Play, Shopping, Maps and other Google applications
Google search partners: These are sites in the search network that have partnered up with Google to show ads. On search partner sites, your ads can be found on search result pages, other pages related to a person’s search and so on
2 — Display Ads:
These ads can be found on websites while you peruse the content you want, unlike the advertisements you can see after a search. These ads can be found on websites while you peruse the content you want, unlike the advertisements you can see after a search.
It is estimated that people search for over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. It effectively means that people are searching for you business.
Google Ads is the perfect platform for start-ups to advertise their brand to the right audience at a moderate cost!
Using digital advertising platforms like Google Ads is the most transparent marketing approach where you can reach relevant audience, at daily pre-fixed spending cost. And the best part is you pay only for if your campaign goals are reached. For .e.g If you choose pay per click (PPC) as an ad module, you can pay when the user visit your website through Google Ads.

The basic principles of Google Ads are:

Relevance : Google Ads helps you to connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube and more, just when someone is looking for products or services like yours.
Control: Google Ads gives you complete control over your budget. You choose how much to spend per month, per day and per ad.
Results: Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps and ads are performing.