Linkedin is a social network of professional people like - CEO, CFO , managers etc, place where people can connect with industry leaders. 

How to advertise on LinkedIn? Step by step guide on Linkedin Advertising in 2020


Linkedin also provide many services like Advertising, Learning, etc, from which i am going to provide a guide on Linkedin Advertising.

 Below are some steps which are provided on how to do Linkedin Advertising - 

1. Sign in to campaign manager — 


First things first, start your advertising journey on LinkedIn by signing in to Campaign Manager from LinkedIn (under work tools).

Campaign Manager in your dashboard for creating, running, monitoring, analyzing, and adapting the advertisements that you run on the LinkedIn platform.

While creating a campaign don’t forget to give a name to the campaign. It helps you to sort your campaigns and assists you in searching campaigns in the future.

For accomplishing these goals you can use LinkedIn account managed advertising. This tool will help you to optimize and target in the steps taken by you in the process of advertising.

While performing any promotion activity everyone would like to know how well efforts gave results.

The campaign manager will provide you with detailed and descriptive information about the ad performance, the number of clicks on the advertisement, engagement of ads with viewers and a lot more. (We’ll talk about this later)

2. Select the ad format — 


You need to select the format which you want to run on LinkedIn, we have already explained each ad format in detail.

Make a selection based on your overall objectives and goals for the ad campaign.

3. Create or set your ads — 


Most of the ad format requires you to enter your company or showcase before moving ahead. For getting good results you need to make sure that you update to your company or the showcase page to advertise and promote or even create new sponsored content.

Do you often click on links that leads you to ads on LinkedIn? These are text ads. 15 variations can be run by you at a time. So choose wisely and the ones which turn out to be effective.

4. Target your LinkedIn Ads — 


Being on LinkedIn provides you a lot of benefits, It helps you to target based on first-party and self-reported information. The campaign manager will show your estimated target audience size on the right sidebar.

It’s advisable to choose a broad audience so that you can get significant results from the advertising on LinkedIn. But you to be conscious enough that you choose a relevant audience which could drive results for your company.

5. Setting a Budget — 


Budget, money, and the cost are the most important things (although they are the same, they differ practically) that you should keep in mind before starting with the ad campaign. You can choose between CPC (cost-per-click) and CPM (cost-per-impression).

Firstly you need to clear the objective, about what you want to achieve. Is it brand awareness or is it a conversation?

CPM can be used if your objective is spread awareness of your brand.

CPC should be used when if the person clicks a conversation would start just like the way it happens on webinar registration or capturing the lead. The campaign manager will help you with bid ranges for the ads. It is suggested to be on the upper part of the suggestion range.

6. Measure, analyze and optimize — 


Keeping track of your work is necessary so that you can come to know where you are going correct where wrong. If you won’t track you will not be able to make changes where you were going wrong.

Having an apt knowledge about the advertisement is the responsibility and duty of the person so that in the future they move ahead with accurate information.

It’s important to regularly measure results and take actions accordingly. Stop advertisements that are not working up to your expectations and promote the ones which are doing good.
Keep a contact check on the information and statistics provided by the campaign manager.
Close high-quality leads with LinkedIn Ads from today.

LinkedIn offers you a variety of options and opportunities for LinkedIn advertising. Connecting with your audience and motivating them to come and be their customers is the basic requirement of the marketer and this requirement is fulfilled by LinkedIn.

Use LinkedIn Advertising tools and become a master at closing high-ticket deals. Remember, the key is to make a good strategy and accomplish your goals!